Big Snake Oil

We are familiar with the term “Big Pharma” and understand it describes the pharmaceutical manufacturing industry and in particular the way that it is thought to have excessive economic, political and social influence (sometimes with questionable ethics or restricted truthfulness). This concept has blindsided us to the burgeoning non-pharmaceutical “health” industry that has so successfully spruiked (promoted) vitamins, supplements and other unproven products, that we invest more in these without applying anything like the same level of critical appraisal (evaluation of evidence for effectiveness and side effects). We need to expose the truth behind “Big Snake Oil”.